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【Taste of Future Sister-in-law (2023)】

Source：Warmth Information Network Editor：Social Good Time：2025-06-26 13:05:06

In a promotion seemingly straight out of a Nathan For Youepisode,Taste of Future Sister-in-law (2023) Ikea just launched a new ad campaign that's genius, hilarious, and also wonderfully gross.

SEE ALSO: The Ikea tote bag has now been reimagined as a holiday stocking because¯\_(ツ)_/¯

According to AdWeek, a new print advertisement for the company's Sundvik crib wants prospective customers to do something a little more than just read it: it wants women to pee on it.

That's because the ad is actually a pregnancy test. Or rather, it uses the same technology as a pregnancy test strip to reveal whether a woman's urine indicates that she is pregnant.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

IKEA - Pee Ad from Ourwork on Vimeo.

If a woman gets that, um, golden ticket, the ad reveals a discount on the crib. So uh, good news: you can save money on your new baby's new bed! Bad news: you just signed up for the hundreds of thousands of dollars necessary for raising a child. Hooray?

The ad comes from Swedish agency Åkestam Holst, and was created in partnership with Mercene Labs.

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This app helps pregnant women get a seat on public transport

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