【Anchorwoman A XXX Parody】

Snapchat just took a big step forward in its bid to reinvent TV.

The Anchorwoman A XXX Parodycompany announced a new lineup of original shows, both scripted and unscripted, that will debut on Wednesday. The shows, now branded as "Snap Originals," will be promoted prominently within the app and will receive prominent placement in Snapchat's Discover section.

SEE ALSO: Snapchat's new mission: getting you to buy more stuff

Though Snapchat has been investing in original shows for more than a year, this new lineup is the company's most ambitious yet. It marks the first time there have been scripted, serialized shows and the first time the company is making significant changes to its core app to promote the shows.

The app is tweaking the design of its Discover page to clearly differentiate between shows and other content from Snap's Discover partners. Shows will also be placed ahead of other publisher content that currently appears in the "for you" section of Discover.

Each show is also getting a new landing page within the app, where you can browse episode lists and keep track of what you've already watched. The landing page, which features splashy graphics and an episode queue, is the clearest sign yet that Snap is taking cues from other streaming services, like Netflix, to encourage binge-watching.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

Original image has been replaced. Credit: Mashable Original image has been replaced. Credit: Mashable

The shows themselves are a mix of scripted series and unscripted "docuseries" spanning a variety of genres. But all are clearly aimed at younger viewers, who make up Snapchat's most loyal demographic.

The first Snap Originals are debuting today, with new episodes being added daily. The shows include:

• Endless Summer: A reality show following two influencers in Laguna Beach, California.

• Class of Lies: A scripted drama series about two true crime podcasters whose friend goes missing.

• Co-Ed: A scripted show about two college freshman roommates.

Three more shows will launch later this month and six other have been greenlit, but don't yet have air dates.

Each episode is about five minutes long and the length of each series will be between eight and 12 episodes. The shows will include non-skippable commercials of up to six seconds.

Besides the addition of a new ad revenue source, the launch of Snap Originals is significant for Snap, which has been struggling following a disastrous redesign and slowing user growth.

Investing more in original programming likely to appeal to its core user base (and encouraging binge-watching) could help boost engagement with the service overall. It also bolsters the company's credibility as content platform, something the company has been eager to embrace.

---

Featured Video For You

---

These noise-cancelling headphones are the real deal - Power Up

---

Topics Snapchat

• Shopping
• Games
• Tech
• Science
• Life
• Entertainment
• Deals
• Social Good

• The fat bears are already extremely fat
• Amazon Big Spring Sale: Coleman tent for under $75
• Tennessee vs. Kentucky 2025 livestream: How to watch March Madness for free
• Best Amazon Big Spring Sale power bank deal: Only $9.99
• Bomb Envy
• Amazon Big Spring Sale: Coleman tent for under $75
• Best smartwatch deal: Save $40 on the Fitbit Versa 4
• Amazon Big Spring Sale 2025: Best fitness tracker deals
• Best robot vacuum deal: Eufy Omni C20 robot vacuum and mop at record
• Best book and Blu

• David Tennant and Billie Piper re
• Toyota backs adorably tiny flying car that could light the Olympic flame
• Little boy goes on epic journey to buy TV for Mother's Day, with only 40 cents in his pocket
• Apple patented a design for a pizza box because of course they did
• Trump plans to do a live Twitter forum in Saudi Arabia. But really.
• The Rock and Mark Zuckerberg are better bets for president than many politicians
• Discord's Slack
• 'Pokémon Go' is holding a weeklong 'adventure' event
• Apple Park Campus consumed the last 2 years of Steve Jobs' life
• There's an easy way to defend against attacks like WannaCry: Go mobile

• Best portable power station deal: Save 44% on the Jackery Explorer 100 v2
• Webb telescope captures weird auroras on Neptune for the first time
• NYT mini crossword answers for March 27, 2025
• Best earbud deal: Save $30 on Anker Soundcore Sleep A20 earbuds
• Best portable power station deal: Save 44% on the Jackery Explorer 100 v2
• Wordle today: The answer and hints for March 28, 2025
• Best Minecraft Lego deals: Save up to 36% on Minecraft building sets
• NYT Strands hints, answers for March 27
• Robin Triumphant
• Amazon Big Spring Sale: My favorite smart bulbs have never been cheaper

• Best robot vacuum deal: Eufy Omni C20 robot vacuum and mop at record
• Over 25 beauty deals under $25 to shop during Amazon's Big Spring Sale
• Best Mac Mini deal: Get an M4 Mac Mini for its lowest price yet
• Amazon Spring Sale 2025: Best outdoor deals
• The Anatomy of Liberal Melancholy
• Best robot vacuum deal from the Amazon Big Spring Sale
• NYT Connections hints and answers for March 28: Tips to solve 'Connections' #656.
• Amazon Big Spring Sale: My favorite power bank is 50% off
• Best iPad deal: Save $132 on Apple iPad (10th Gen)
• Tennessee vs. Kentucky 2025 livestream: How to watch March Madness for free