Heineken is Watch Vacances A Ibiza (1982)the latest brand to pull a Pepsi with a tone deaf advertisement that many—including Chance the Rapper—are accusing of being racist.
The ad, which featured the tagline, "Sometimes, lighter is better," came to national attention when Chance tweeted a series of thoughts about the ad Monday. He called it "terribly racist" and raising some interesting points about whether or not its controversial nature was a marketing tool.
The South African branch of the company tweeted out a response Tuesday to the advertisement just days after the Chicago rapper's tweets.
SEE ALSO: Chance the Rapper calls Heineken ad 'terribly racist'"We have been made aware of the concern surrounding an advert," the statement said, clarifying that the "sometimes lighter is better" tagline was meant to refer to the beer's 99 calories per bottle, not the races of those featured in the video.
This Tweet is currently unavailable. It might be loading or has been removed.
"For many years, Heineken has made ambitious ads that are reflective of different ethnicities, nationalities, and genders and show that there's more than unites us than divides us," the ad continues. "We regret that the advert has created ambiguity. That was never our intention and we are taking the feedback to heart in developing future campaigns."
You can watch the ad below.
This Tweet is currently unavailable. It might be loading or has been removed.
Regardless of the ad already being pulled, many are tweeting about Chance's impact—and some are discussing boycotting the beer altogether.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
Who will be next this season on "Racist Advertisements"? Tune in to find out...
An Android User's Perspective: Two Weeks with the iPhone 6s, Part 1
Seven, Seven, Seven: A Week in Cambridge, Massachusetts by J. D. Daniels
Terrance Hayes’s Soundtracks for Most Any Occasion by Terrance Hayes
Cambridge Diary, 2014 by J. D. Daniels
Best iRobot Roomba j7+ Robot Vacuum deal: Save $300 at Best Buy
Past, Present, Perfect: An Overdue Pilgrimage to Stonington, Connecticut by Henri Cole
A Laborer Called a Writer: On Leonard Cohen by Carina del Valle Schorske
Diary, 1995 by Melissa Febos
CES 2025: Hands
Memory of a Difficult Summer by Clarice Lispector
Best robot vacuum deal: Save $500 on Roborock Qrevo Edge
Dawn Kasper’s Death Scenes by Philippa Snow
Diary, 1988 by Elif Batuman
Seven, Seven, Seven: A Week in Cambridge, Massachusetts by J. D. Daniels
CES 2025: How to buy (and save $390 on) the Dreame X50 Ultra robot vacuum
Nobody Writes Like Nancy Lemann by Susan Minot
Announcing the Winners of 92Y's 2022 Discovery Contest by The Paris Review
Desolation Journal by Jack Kerouac
Chiefs vs. Texans 2025 livestream: Watch NFL Playoffs for free
In the beginning is the end by Meret Oppenheim
Max de Radiguès and the Difficult AgeThe art and life of Mark di SuveroStaff Picks: Castellanos Moya, John Koethe, EsopusStaff Picks: Blackass, Hannah Arendt, Prince’s Floppy DisksSumming Up: A poem by Claribel Alegria“Morning Street,” a poem by Carlos Drummond de AndradeStaff Picks: Prince, Mary Ruefle, and Mary ShelleyGive Your Graduate The Paris Review’s Commencement Gift BoxR. Crumb Is Still Weird (Thank God!)Anagramming the News: The AnswersThree Cheers for Children: Mark Twain’s Toast to BabiesNo Regrets: Reading About SocialitesLast Chance: Subscribe to The Paris Review and Lucky PeachGive Your Graduate The Paris Review’s Commencement Gift BoxThe Amorality of Robot CarsBob Adelman, Civil Rights Photographer, Dead at EightyLast Chance: Subscribe to The Paris Review and Lucky PeachStaff Picks: Blackass, Hannah Arendt, Prince’s Floppy DisksGlen Baxter Week, Day One: Jane Austen, Men in UniformThe Joys of Eating a Hot Dog Standing up at the Airport It Was the Best of Titles, It Was the Worst of Titles by Kaya Genc Cinematic Librarians, and Other News by Sadie Stein Bonfire Night by Sadie Stein Beat It by Sadie Stein How to quit Instagram O Canada by Sadie Stein Celebrate Pi Day with a fun Google calculator Easter egg Wordle today: Here's the answer and hints for July 18 Apple's iPhone 15 might come in glorious pink color Comcast’s Xfinity 10G Network isn't twice as fast as 5G Frolicking, and Other News by Sadie Stein How to take a mindful bath Recapping Dante: Canto 4, or the Halloween Special by Alexander Aciman Called Back by Casey N. Cep Apple Maps and Siri will now help you find COVID Bluesky let users register usernames with racial slurs. The community feels betrayed. Barbenheimer: Should you watch 'Barbie' or 'Oppenheimer' first? Emily Dickinson Rage, and Other News by Sadie Stein Buddhists offer their own form of online meditation — and it's nothing like the apps Claire Vaye Watkins Wins Dylan Thomas Prize by Sadie Stein
1.7155s , 10115.3125 kb
Copyright © 2025 Powered by 【Watch Vacances A Ibiza (1982)】,Warmth Information Network