Balloons can Watch Friendssignify lifting up, letting go, unimaginable joy or simply a birthday wish. When seen by the thousands, they can inspire awe, maybe a little fear, or remind you of a certain classic Pixar.
For Apple, though, balloons are now just another way to add emotion to text messages. In iOS 10, there are a whole bunch of new ways to express yourself in messages (Apple calls it expressive messaging). In addition to drawing doodles, sending heartbeats and taps, each message (between iMessage users, of course) can include effects like bubbles, confetti and, yes, balloons.
SEE ALSO: iOS 10 review: It's all about MessagesTo highlight this new feature, Apple has devoted an entire commercial to the Messages app, specifically, its new ability to send balloons along with each text message.
The commercial itself appears to be a blend of a balloon love story (the red balloon looks lost and forlorn until it finds a yellow balloon) and an invasion, where thousands of balloons cover a city. Don't worry, no one goes running through the streets trying to escape the balloons. Instead, they're blissfully unaware as the balloons grow in numbers, float by windows and invade apartments, all while the slowed down version of the song "I will Follow you," sung by Toulouse, gently plays in the background.
Unlike some previous Apple commercials, this one was not shot with the iPhone 7, which makes sense, since the focus here is on an iOS 10 feature, which could work on devices going all the way back to the original iPhone 5.
Topics Apple Advertising
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