TikTok has banned a Match.com advert for negative gender stereotypes,text on sexuality eroticism anymore after a complaint was made to UK-based advertising watchdog, the Advertising Standards Authority (ASA).
The video portrayed a heterosexual couple in their home, and was titled "Things that make him realise I’m a keeper". It then went on to show the woman doing all sorts of tasks for the man, with simultaneous audio explaining her intentions.
"I will make him his protein drink after the gym," the voiceover says. "I always make sure he has a fresh towel and socks after his shower. I put the football on for him every evening. Find your keeper via Match. Go download the Match app today."
First posted on June 30, a viewer complained about its harmful stereotyping.
According to the Independent, Match.com defended the video, saying it was one of three in a series that depicted thoughtful things people do for their partners. Another showed a man doing such things while the last featured both partners partaking in gestures for each other.
Still, the ASA stood by their decision, particularly because of the domestic nature of the chores the woman was doing, in order to "please her male partner".
"We concluded that the ad perpetuated negative gender stereotypes and was likely to cause harm and widespread offence," the regulator said. They also explained that the advert "reinforced the idea that women should be subservient to men in order to maintain a successful relationship".
They also noted that no reciprocal tasks were done by the man in said video. That, in tandem with the advert's title and overt messaging, rendered it a damaging depiction of gender roles.
Mashable reached out to Match for a comment but did not hear back immediately.
Best work from home deal: Save 33% on the FlexiSpot H7 desk at Amazon
Before Pictures: An Interview with Douglas Crimp
“Zebras Anything,” a Poem by James Tate
Does Your Wine Bottle Need a Short Story on It? (Hint: No)
The Steam Machine: What Went Wrong
His Frown (Or, We Don’t Know What He’s Thinking)
The Apple Mac event was a scary bad Halloween flop
“On Tour,” a Poem by Richard Howard
Why Game Developers Keep Getting Laid Off
Bisexual zine 'Anything That Moves' is relevant 30 years later
The 12 Best Games on the iPhone
New 'Space Black' MacBook Pro color announced at Apple 10/30 event
“Sound of the Axe,” a Poem by Denise Levertov
The Only Thing to Do Now Is Create
Amazon Big Spring Sale 2025: All the best Roomba deals
'Five Nights at Freddy's' is Blumhouse's biggest opening ever
Kenneth Lonergan Is Back With “Manchester by the Sea”
Gotham Lullaby: Meredith Monk at the Sawdust Theatre
Best baby care deal: Spend $100 on diapers at Target, get a $30 gift card
Deals of the day Oct. 3: Amazon devices, Crockpots, a ChomChom pet hair remover, and more
'Black Mirror's 'Beyond the Sea': What's the significance of the song?Google's Blob Opera lets anyone compose a beautiful melody with easeThe Paris Review Wins National Magazine Award by Lorin SteinHemingway Moves North, and Other News by Sadie SteinHelp Wanted by Sadie SteinSex workers fear targeting under Instagram's terms of serviceWordle today: Here's the answer and hints for June 23A Bigger, Brighter Screen by Lorin SteinLawyers fined $5K for using ChatGPT to file lawsuit filled with fake cases“Every Adoption is a Ghost Story”: An Interview with Jennifer Gilmore by Amy BenferA 60th Anniversary Tote! by The Paris ReviewFitzgerald’s Bookkeeping, and Other News by Sadie SteinIn Memoriam: E. L. Konigsburg by Sadie Stein7 trends that shaped TikTok in 2020Lawyers fined $5K for using ChatGPT to file lawsuit filled with fake casesWhat We’re Loving: Works That Work by The Paris ReviewA Dinner in Moscow by Jonathan Wilson7 trends that shaped TikTok in 2020In the Beginning by Sadie SteinThe Paris Review Wins National Magazine Award by Lorin Stein Instagram policy change means it can delete rule 'Marvel Ultimate Alliance 3' is a playground for Marvel stans: Review New video shows dummy models of upcoming iPhone 11 What it's like to show a sex toy at CES 'Stranger Things' producer discusses wild Winona Ryder theory This city now allows women to carry knives for 'self protection' on metro trains Please use ethernet cables whenever you can. Please. Elon Musk's robot surgeon will sew electrodes into brains Nick Offerman just trolled us all at CES Kim Kardashian's selfies have returned to bring peace on Earth This company created 'automated following' so two trucks only need one driver People are understandably freaked out by this toy horse's genitalia Features Apple should consider for future iPhones, MacBooks, and iMacs Data's arrival in the 'Picard' trailer prompted lots of fan theories Google exec claims controversial Dragonfly search engine is 'terminated' Southwest offers free mileage points when you let a stranger rent your car Fancy teen wears suit to meet newborn niece because 'first impressions matter' Twitter responds to Ed Sheeran's new music with a glorious meme fest Libra may have to pivot before it even launches Everything coming to Amazon Prime Video in August 2019
0.868s , 10166.9140625 kb
Copyright © 2025 Powered by 【text on sexuality eroticism anymore】,Warmth Information Network