No,Kalakal Peloton did not just get into the ransomware business — though you'd be forgiven for thinking otherwise.
The maker of the $4,295 Tread+ treadmill alerted customers that, going forward, they'll need to start forking over $39.99 per month if they want to keep using the exercise equipment they already own. The company confirmed the move over email, after a message to customers announcing the plan was shared by Peloton user Brianna Wu on Twitter.
At issue is the recall of the Peloton Tread and Tread+, following disturbing incidents of children and pets being sucked under the machines resulting in injuries and even one death. According to the company, a new feature called Tread Lock will prevent "unauthorized access" to the Tread+.
There is, of course, a costly catch.
This Tweet is currently unavailable. It might be loading or has been removed.
"Unfortunately, Tread Lock is not yet available without a Peloton Membership," explained the Peloton statement to Mashable, "which means Tread+ owners without a subscription cannot access Just Run at this time."
For those not familiar with the Peloton lingo, "Just Run" was a setting on Peloton's treadmills which allowed owners to use the product without a monthly subscription. That option, according to Peloton, is no more. In other words, Tread+ owners who previously opted to not pay the monthly subscription fee now find they have no choice if they want to keep using the bulky machine taking up valuable real estate in their apartments or homes.
We asked Peloton if it plans to make Tread Lock available without a subscription at some point in the future, but received no immediate response.
SEE ALSO: How to return your Peloton Tread+ and Tread
"We understand this is an inconvenience for some and have waived three months of All-Access Membership for all Tread+ owners," according to Peloton's statement.
In other words, anyone not interested in paying Peloton in perpetuity for the right to use the treadmill they already bought and paid for has three months to exercise their right to return the damn thing.
UPDATE: June 22, 2021, 12:42 p.m. PDT: In response to our inquiry, a Peloton spokesperson wrote that the company is "working on updates to Tread Lock that will allow us to make Tread Lock and Just Run available without a Peloton Membership."
Which is a good start. However, as of now it's unclear when (if ever) those updates will actually drop. Either way, it's too late for Peloton Tread+ customers who now realize that, at the end of the day, the machines they thought they owned aren't really theirs to control.
Swifties for Kamala raises over $100,000 in donations for Harris campaignTsitsipas vs. Kokkinakis 2024 livestream: Watch US Open for freeShevchenko vs. Tiafoe 2024 livestream: Watch US Open for free'Pachinko' showrunner Soo Hugh discusses heartbreaking Season 2, episode 2AirPods Pro 3 and AirPods 4 may get revealed at the Apple September eventWayfair Labor Day Sale 2024Galatasaray vs. Young Boys 2024 livestream: Watch Champions League for freeHow to watch 'Kinds of Kindness': When is it streaming?Elon Musk's AI facility is reportedly operating gas turbines without a permitGuarding against fraud: Practical tips for recognising and avoiding scamsBest Amazon deals of the day: Apple iPad mini 6, Sonos Beam Gen 2, Amazon 2My private data’s probably out there, but I’m not worried about itBest free ChatGPT coursesGoogle Gemini now allows AINYT mini crossword answers for August 30New York Liberty vs. Seattle Storm 2024 livestream: Watch live WNBABest Bose deal: Save up to $150 on Bose headphones and speakersMaria vs. Gauff 2024 livestream: Watch US Open for freeYou can now transfer your Apple Music playlist to YouTube MusicNYT Strands hints, answers for August 28 SMIC’s revenue topped $8 billion in 2024, up 27% y Chinese automakers to stay ahead despite Tesla rolling out FSD features, expert says · TechNode Global foundry industry revenue expected to grow 20% this year · TechNode TSMC announces additional $100 billion investment in US chip expansion · TechNode China launches antitrust investigation of Google, details pending · TechNode China’s legacy automaker warns of profit plunge amid price war · TechNode Xiaohongshu’s US user base plummets amid TikTok ban suspension · TechNode China’s CATL files for secondary listing in Hong Kong to fund expansion · TechNode SpaceX booster accidentally falls into ocean after rough conditions Nothing Phone (3a) features mystery button for AI activation or quick photo capture · TechNode Volkswagen, CATL extend partnership to develop EVs with swappable batteries · TechNode China’s Geely, Dongfeng to be first automakers to embrace DeepSeek · TechNode Meituan doubles down on AI in 2025 strategic plan · TechNode Toyota sets up wholly WeChat integrates AI Search with DeepSeek, seeks to allay concerns over user privacy · TechNode Former Google DeepMind VP joins ByteDance as Seed team research lead · TechNode Former Intel directors oppose TSMC’s takeover of Intel’s foundry · TechNode DeepSeek releases new models Janus US investigates DeepSeek over national security concerns · TechNode China’s NIO reportedly aims to make profit in Q4 · TechNode