【Inglorious Bitches (2011)】

Just a couple of days after releasing its new NikeLab version of the Apple Watch,Inglorious Bitches (2011) Apple is leveraging the device's reputation as a fitness tool to join in the Earth Day festivities.

Early Saturday, Apple CEO Tim Cook posted a photo of a new special edition achievement badge on the Apple Watch designed to get people outside and active.

SEE ALSO: Science hero Neil deGrasse Tyson delivers his most inspiring message yet

"Get outside, enjoy our planet and complete a 30-minute workout today," said Cook on Twitter.

If you open the Apple Watch-associated Activity app, you'll now see a badge that comes with a message dedicated to Earth Day.

Mashable Light Speed Want more out-of-this world tech, space and science stories? Sign up for Mashable's weekly Light Speed newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

"Get outside and celebrate Earth Day on April 22 and earn this award," reads the app message. "Go for a walk, run, cycle, wheelchair, or swim workout of 30 minutes or more in the Workout app in any third party app that writes these workouts to Health. You will also earn special stickers for Messages."

Original image has been replaced. Credit: Mashable

Awesome.

But while I consider myself a fairly dedicated Apple Watch user, specifically for fitness, I just don't pay much attention to the badges. Yes, the badges are well-designed, and can often come as a nice surprise when you hit an activity milestone, but in reality, it took a while for me to even take the activity rings seriously as a indication of my workout progress. The badges? Barely ever notice them.

Regardless, the badges remain a great marketing tool to pull non-Apple Watch owners into the Apple Watch ecosystem, even if they eventually forget about the badges.

Oh, and the prominent Earth Day reminder is a good look for anycompany still struggling to clean up its own environmental profile.

---

Featured Video For You

---

Why Facebook's AR announcement should excite iPhone fans

---

Topics Apple Apple Watch

• Deals
• Life
• Games
• Shopping
• Social Good
• Tech
• Digital Culture
• Science

• SpaceX's Starlink satellite launch in pictures
• Alice in a World of Wonderlands: Translating Lewis Carroll
• Mapplethorpe’s “Polyester Man”—Own an Obscene Photo
• North Korea: Now in Fabulous 3
• Commissioning Misleading Core i9
• SXSW 2022 lineups, free events: What you need to know
• North Korea: Now in Fabulous 3
• Prizes That Don’t Start with N by Dan Piepenbring
• NYT Strands hints, answers for April 26
• Emergency Alert test on October 4: Everything you need to know

• 5 Days of Awesome Wallpapers: Geometric and Architectural Wallpapers
• Music is the secret weapon of Mario Speedrunners
• How Screwed is Intel without Hyper
• Amazon Prime Shipping: A Cost Analysis
• Ryzen 5 2600X vs. 2600: Which should you buy?
• Nvidia DLSS: An Early Investigation
• Spend $100 at Chewy, get a free $30 gift card — up to three times
• 10+ Tools for Finding and Deleting Duplicate Files on Windows
• Best earbuds deal: Save $35 on Soundcore Space A40
• OpenAI teams up with Apple's Jony Ive to make AI

• NYT Connections Sports Edition hints and answers for April 26: Tips to solve Connections #215
• North Korea: Now in Fabulous 3
• Tesla launches its cheapest ever Model Y in the U.S.
• Saturday: See Lorin Stein Discuss “Narcissus and Literature”
• 'Thunderbolts*' mid
• On the Everly Brothers’ “Bowling Green”
• TikTok parody of Alanis Morissette's 'Hand in My Pocket' goes viral
• Translation and Virginity by Damion Searls
• Hidden Siri Commands and Unusual Responses
• Best Prime Day smartwatch deals: record low on the Apple Series 9 and more

• Best Samsung Frame deal: Free Music Frame with Frame Pro art TV purchase
• On Ham, Eternity, and a Quotation of Dorothy Parker’s
• The 14 funniest tweets of the week that are guaranteed to make you laugh
• The Rise and Fall of Magnetic Poetry
• Norrie vs. Diallo 2025 livestream: Watch Madrid Open for free
• See Our Art Editor Charlotte Strick Discuss Magazine Designs
• A Period Equals Four Commas, and Other Punctuation Disputes
• X Social Media sues Elon Musk's X over the 'X' name
• The Story Behind the Home of Forgotten Video Games
• Mother Approved: My Secret Superpower