Less than a week after X CEO Linda Yaccarino claimed the platform formerly known as Twitter was safe for brands,Watch Easy Does It Online at least two companies are suspending ad campaigns on the social media website.
Why? Because the brands' ads appeared alongside neo-Nazi content.
Pharmaceutical giant Gilead and the NCTA - The Internet and Television Association have both informed CNN that its company was no longer advertising on X following a new report that found major brands ads being shown on content promoting nazi ideology.
The NCTA said in a statement to CNN that it was using X's brand safety tools, ones in which X CEO Yaccarino recently promoted as one of the reasons the platform was now safe for advertisers. X has struggled to woo brands back to the platform following Elon Musk's acquisition of the company in October. Approximately half of the company's biggest advertisers stoppedrunning ads on the platform following content moderation changes implemented by Musk.
Furthermore, one organization that had ads placed on this content claimed that it wasn't an X advertiser at all. In a statement provided to CNN, University of Maryland’s associate athletic director told the outlet that Maryland Football hasn't run a paid ad campaign on X since 2021.
Right-wing media watchdog Media Matters for America released a reportdetailing how X was serving ads to users on far right wing, openly fascist content. The report focuses on one specific account, "New American Union," which has since been suspended from X. The account tweeted out white supremacist, neo-Nazi, and pro-Hitler content.
The report found that ads from brands like Amazon, FIFA, Samsung, MLB, Sports Illustrated, and Adobe were being served on content posted by this account.
The organization released the report shortly after Yaccarino gave a rare video interviewto CNBC where she reiterated that the platform was focusing on brand safety with the releaseof new "sensitivity" tools and ostensibly incidents like the ones detailed in Media Matters' report wouldn't happen. X owner Elon Musk brought Yaccarino onboard earlier this year specifically to help bring advertisers back to the platform after Musk's subscription-based revenue plans floundered.
As X continues to strugglewith its paid subscription model, advertisers are going to be central to the platform's future. Historically, in the years before Musk, ads made up more than 90 percent of the company's revenue. However, Musk has continued to place his personal proclivity for right-wing content and influencers over brand – and really overall user – safety. For example, last month, Musk personally intervenedto restore a right-wing influencer's account after they were suspended for posting photos of child exploitation.
Topics Social Media X/Twitter Elon Musk
The cicadas aren't invading the U.S.
Best leap day deals: Celebrate this rare day by scoring great savings on travel and home goods
Cecil the Lion's son killed by trophy hunter
Where to buy Samsung Galaxy Book 4 series laptops
Best soundbar deal: Save $300 on the Sonos Arc
Tumblr user? Here's what to know about Tumblr selling your data to OpenAI and MidJourney
This tiny Japanese space agency drone is giving us a glimpse of life in space
More news organizations are suing OpenAI for copyright infringement
Commissioning Misleading Core i9
Rick Perry was pranked (twice) by a pair of Russian jokesters and we're all doomed
Best Max streaming deal: Save 20% on annual subscriptions
Sorry, Jurassic Park fans: New research says the T. rex actually couldn't run
NYT's The Mini crossword answers for February 28
A nuclear war with North Korea could alter Earth's climate for years.
Best Samsung deal: Save $60 on 64GB Samsung Galaxy Tab A9
Luggage deals: Save on carry
Fishermen find an 18
The White House is cracking down on brokers selling your data to China and Russia
Meta continues its submission to Trump with new advisor on its board
The White House is cracking down on brokers selling your data to China and Russia
Women pose naked, covered in glitter for body positive Instagram projectAll the big trailers Oculus showed at its first Gaming ShowcaseThis sausage baby is a tribute to Andy Murray's big news and it's horrifying peopleEdward Snowden's NFT 'Stay Free' just sold for over $5 millionHow Trump changed America while distracting us on TwitterNew Nextdoor update alerts users who try to post racist language'The Office' stars recall a longHubble captures a massive black hole blazing trails across the cosmosDogecoin is mooning, and we're listening for the popping soundEllen Page says she was harassed by Brett Ratner and other Hollywood menEverything coming to Netflix in May 2021This sausage baby is a tribute to Andy Murray's big news and it's horrifying people7 perfect memes that have helped us survive dating in 2017Matthew McConaughey teamed up with Wild Turkey to hand out free... frozen turkeysPowerful videos show 'Dreamers' storming Senate office buildingU.S. issues warning to keep kids and pets away from Peloton treadmillsSnap is selling its unsold Spectacles in LondonThe @me Twitter account gets 'hundreds' of notifications per dayMatthew McConaughey teamed up with Wild Turkey to hand out free... frozen turkeysSony is giving away 'Horizon Zero Dawn' for free on PS4 and PS5 'Quordle' today: See each 'Quordle' answer and hints for August 3 Read Frederick Seidel’s Poem “Flame” George Seferis, Born on this Day in 1900 Why COVID vaccines give way better protection than a COVID infection Google updates Search to automatically blur explicit content in images See the First Footage from the Cinematograph, Circa 1895 Happy Birthday, Philip Roth Snap's new Spectacles let you view the world in AR through the lenses The Morning News Roundup for March 12, 2014 The 7 best Fitbit apps to help improve your workout journey In Netflix's 'Jake Paul the Problem Child,' abuse is just a necessary evil Shad Season by Sadie Stein Stupid Is by Sadie Stein Elon Musk's X/Twitter is letting paying users hide their blue ticks Celebrate the First Day of Spring with a Poem Elon Musk thinks he can get the 'Apple tax' policy changed for X How to watch 'The Super Mario Bros. Movie' online now Long live photo dumps Barry Hannah on Flannery O’Connor, who was born today in 1925. Millennials are entering a decade of despair. Here's how they can prepare.
2.5249s , 10132.640625 kb
Copyright © 2025 Powered by 【Watch Easy Does It Online】,Warmth Information Network