The Dubbedrace is on.
Microsoft is building automated, cashier-less, and checkout line-free technology to rival Amazon Go, Reuters reported Thursday. And Microsoft is reportedly in talks about the technology with Walmart, Amazon's rival for all-out retail domination.
SEE ALSO: Everything you need to know about shopping at Amazon GoThe technology would allow shoppers to buy goods from a store without checking out or exchanging any cash. Upon entering a store with Microsoft technology, shoppers would scan their smart phones. Then sensors would detect when items are removed from the shelves, and cameras could see what items are in shoppers' carts. Shoppers would then simply walk out of the store, at which point their accounts would be charged.
Microsoft is reportedly meeting with retailers around the world about implementing the technology, including Walmart. An alliance between Microsoft and Walmart for cloud-based shopping tech could help Walmart compete with Amazon, with which it's been in an arms race in retail and grocery sales.
Indeed, Microsoft's system, as described by Reuters' sources, sounds nearly identical to the tech employed in Amazon Go stores. Amazon debuted its first Amazon Go store in Seattle in January 2018. It plans to open more stores, starting with locations in San Francisco and Chicago. And in February, it was rumored that Amazon would open six more Amazon Go locations.
But as we've seen in social media, copying isn't just the most sincere form of flattery -- it's also a pathway to success.
Topics Amazon Microsoft
Swole Jeff Bezos joins Instagram to tease his new ROCKET FACTORY
The Funnies, Part 5 by Tom Gauld
Remote Viewing in the Sooner State by James McGirk
Happy Birthday, Maud Hart Lovelace by Sadie Stein
The Year in Tech: 2014 Top Stories
We Are Made of Memories: A Conversation with Mia Couto by Scott Esposito
The World of Tomorrow by Sadie Stein
StandBy on iOS 17: What it is and how to use it.
How to survive Valentine's Day when you're heartbroken
StandBy on iOS 17: What it is and how to use it.
Miami Heat vs. Brooklyn Nets 2025 livestream: Watch NBA online
Happy Birthday, J. P. Donleavy by Sadie Stein
Bull City Summer by Adam Sobsey
Jennifer Lawrence finally gets to be funny onscreen with 'No Hard Feelings'
Best Samsung Galaxy Watch Ultra deal: Save $200 at Best Buy
Reddit's John Oliver
Sex workers fear targeting under Instagram's terms of service
Anne Brontë Gets a Headstone, and Other News by Sadie Stein
Report: Match Group dating apps conceal assault cases
How to change your language on Amazon
Why Square commissioned this stunning short film about Native American youthMcDonald's relents to rabid 'Rick and Morty' fans, promises more Szechuan sauceMcDonald's is testing out a McVegan burger in FinlandSeason 8 of 'Game of Thrones' will begin production on SundayMcDonald's is testing out a McVegan burger in FinlandJackie Chan seems to confirm 'Rush Hour 4', but it's not that simple...Premium esports shows are heading to HuluThe BlackBerry Motion has no physical keyboard and its battery life is enormousDC's Young Animal — the strangest comics ever — just got even weirderBe your own publicist: How to use your resume to really sell yourselfBe your own publicist: How to use your resume to really sell yourselfPremium esports shows are heading to HuluCalifornia burning: Historic fires break out from Sonoma to SoCalSkies around Disneyland turn orange as Anaheim Hills fire rages'Thor: Ragnarok' review roundup: Critics reactWalmart tries to undercut Amazon with 30A letter from the front lines of the 'Rick and Morty' McDonald's sauce warEsports pros will get special privileges in Finland's military'Game of Thrones' Season 8 filming dates give us a premiere date clueMcDonald's relents to rabid 'Rick and Morty' fans, promises more Szechuan sauce 'Heartstopper' author Alice Oseman shares some truly adorable cast selfies How to fix your Instagram Story bug This Snapchat filter couple's costume is an amazing idea Microsoft officially kills Internet Explorer 7th grade boy nails his extra credit question by telling the best joke Netflix's free walking tours show you where your favourite series are made 17 Halloween Pinterest fails scarier than the undead. ZOMBIES! The 'Same Energy' meme oddly makes perfect sense Watch this dog reunite with his owner after 3 years on the streets 'Tuble' is 'Wordle' for London Underground experts Wordle today: Get the answer, hints June 12 BrettKavanaugh.com links to resources for sexual assault survivors Piers Morgan gets dragged for going after men holding babies 'Squid Game' creator drops hints about Season 2 Google to pay $118 million settlement of pay equity case Tributes pour in for late Microsoft co Report: How Facebook is getting your private data from hospitals, according to The Markup J.K. Rowling's response to this tweet about Quidditch gets very brutal, very fast Clinton's tweet shuts down Trump's latest maniacal theory, fast The saga of the barefoot runner, a local Facebook group, and some acorns