【Married Women’s Sex Party】

When you're running an Instagram competition,Married Women’s Sex Party it's important to get your hashtag game on point.

You want something snappy, something catchy -- maybe something with a bit of alliteration. Something that will be memorable.

SEE ALSO: British man complains about crooked bread, gets a perfect response

This was clearly the thought process British baking company Warburtons had recently when they decided to launch a Christmas crumpet competition.

They had their celebrity -- former McFly star Tom Fletcher was on board -- and they had their hashtag: #crumpetcreations. They were ready to roll.

View this post on Instagram

There was just one small issue, though.

As you can see from that Instagram post, the competition hashtag has now been changed to #WarburtonsChristmasCrumpets.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

And there was a very good reason for this.

This Tweet is currently unavailable. It might be loading or has been removed.

Yep: the hashtag #crumpetcreations was already very much in use. A member of the furry fandom and owner of the account crumpetcreations had already been using it for quite some time.

For anyone who's never heard of "furries", here's a bit of background:

This Tweet is currently unavailable. It might be loading or has been removed.

And here's what a recent glimpse of the #crumpetcreations hashtag looks like:

Original image has been replaced. Credit: Mashable

This guy, in particular, clearly has little time for crumpets:

View this post on Instagram

In the end, Warburtons made the swift decision to swap to a different hashtag.

"The world of social media is a wonderful and varied place but this shows just how easy it is to get wrong!" a spokesperson told The Independent.

"We will be doing a bit more research next time! We've changed the hashtag and the competition is still on #warburtonschristmascrumpets."

---

Featured Video For You

---

This couple had a tech-themed wedding that was super Instagram-worthy

---

• Science
• Social Good
• Games
• Tech
• Digital Culture
• Life
• Entertainment
• Deals

• Music is the secret weapon of Mario Speedrunners
• 'House of the Dragon' had 1 neatly packaged moment for 'Game of Thrones' fans
• Most watched TV shows and movies of the week (Aug 20)
• President Obama tweets inspiring New Year's message
• Contingent No More
• Rose the muddy dog has the energy we need to start the year off right
• Dog takes a taste of tennis ball paradise
• Dyson Pure Hot+Cool Link review: Clean air for all seasons
• Anker raises Amazon prices amid US tariffs
• McDonald's and Greggs clap back at Piers Morgan's vegan tweets

• It's no dislike button, but we might get dislike reactions on Facebook Messenger
• Here's who we think will fly to the moon with SpaceX
• Behind the scenes of the new badass, blockbuster 'Wonder Woman'
• Tiny human snake catcher has a glorious and terrifying career ahead of him
• Kate McKinnon plays Jeff Sessions as Forrest Gump in 'SNL' cold open
• Chrissy Teigen gives more unwavering honesty in an essay on postpartum depression
• Huge 'Logan' opening might not beat 'X
• The data firm that helped Trump win is now being probed about Brexit
• This airline just flew around the world with an all
• Everyone needs to hear Justin Timberlake's inclusive iHeartRadio Music Awards speech

• Best JBL deal: Save $80 on JBL Xtreme 4 portable speaker
• Yelp adds new alert for crisis pregnancy centers
• Fiona the Hippo celebrates her big 1,000 pound milestone
• 'Meditations' delivers a daily dose of play to keep you chill in 2019
• 'The Last of Us' Season 2, episode 5: The spores are here!
• 34 British tweets from 2018 that are guaranteed to make you chuckle
• Hoverboarding priest is a Christmas gift to us all
• Twitter is working on a 'phone number verification badge'
• Get Rid of Windows 10 Ads, Office Offers and Other Annoyances
• Hoverboarding priest is a Christmas gift to us all

• Operation Mensch
• Wordle today: Here's the August 25 Wordle answer and hints
• How to change your Tinder, Bumble, and Hinge locations while traveling
• Apple's iPhone 14 event is officially confirmed for Sept. 7
• Hurricane Laura's impact lingered with nightmarish mosquito swarms
• Google Pixel 7 is shorter than Pixel 6, per hands
• Trump to kid about believing in Santa: 'At 7 it's marginal, right?'
• Wordle today: Here's the August 19 Wordle answer and hints
• Galaxy S9+ vs Pixel 2 XL Camera
• Netflix won't play ads on children's shows or movies